The KPMG Demographics group is a unique business offering within KPMG Australia and within KPMG globally. Founded by high-profile Partner Bernard Salt, The KPMG Demographics group operates at the highest level providing insight and advice on consumer, business and social trends.
The group draws on census and other data over the long-term to derive genuine insight to scope future direction. Advisory work completed by KPMG Demographics has an impact in the media or in the public domain and offers senior management a unique perspective on consumer behaviour.
Recent examples of publicly available KPMG Demographics reports include two studies for nbn on Australian lifestyle and work habits in the 2020s. These reports released in April and September 2015 captured nationwide media attention and generated informed discussion led and championed by Bernard. Both reports are available on the nbn website.
In February 2015 KPMG Demographics led by Bernard released the Gold Coast Futures report for a consortium of interests including the Gold Coast RDA and the Gold Coast City Council. The report looked at the evolution of the Gold Coast over 100 years to 2050. The conclusion was that the industries that underpinned the Gold Coast in the 20th Century (tourism & retirement) must be diversified to include services like health and education in the 21st Century.
The Gold Coast Futures project was accompanied by a media and speaking campaign. It was kicked off by Bernard delivering the ‘case for change’ to an audience of one thousand guests at Royal Pines resort in February 2015. The report and project is credited with changing perceptions about the Gold Coast.
Other studies completed by KPMG Demographics have looked at the demand for a new university in Brisbane’s northern suburbs, delivered an overview of leisure and camping trends, considered masterplanning options for a large-scale property project, and assessed changes in the lifestyle expectations of older Australians in aged care. Clients generally call to discuss an issue which leads to the preparation of a tailored response with a formal proposal outlining the timeframe to delivery and costs.
Super connected lifestyle locations – the rise of the ‘e-change’ movement
Australians have always used new technology to deliver lifestyle. The advent of super-connectivity via the nbn is no different. Toss in your city job and reinvent yourself in a lifestyle town on the coast or inland. Telecommute or eventually set up your own online business. It’s all possible with connectivity delivered via the nbn. The rise of the echnange shift could well reinvigorate some rural communities. It will certainly lead to more people living a better quality of life with less stress, less commuting and more affordable housing.
Demographic Case for a University in the Greater Moreton Bay Region
The Moreton Bay Regional Council purchased the old Paper Mill Site in the Brisbane suburb of Petrie in 2015 to build a 10,000+ student campus which will open in 2020. The tender process and the Demographic case study were managed by KPMG.
Super Connected Jobs : Understanding Australia’s future workforce
The Australian nation and economy will change profoundly over the decade to 2025. The population will increase from 24 million to 28 million. The workforce will increase from 11 million to 13 million. And the way Australians work, where they work and the type of work done, will change.
Australian society has changed dramatically since WWII as indeed has the community in most developed nations.
But what is unique about Australian society over the last 70 years is the arrival of migrants in big numbers and our cultural shift from colonial outpost to global community engaged with its region. These factors plus changes to the way we work, the way we live and the way we organise ourselves into households has very much shaped the making of the modern Australian lifestyle.
Behold the Gold Coast. Sixth largest city on the Australian continent. Non-existent at the time of the 1954 census but today a metropolis of more than 600,000 residents. By the middle of the century the Coast will still be this nation’s sixth largest city but it will also be a city of truly metropolitan scale. What will the Gold Coast look like in 2050? Beyond the Horizon paints a picture of what this truly remarkable city will look like.
A global report that looks at how demographic change is eroding government’s capacity to fund infrastructure. More boomers retiring than Generation Ys entering the workforce slows the rate of growth in the tax base. Governments are faced with the task of meeting rising expectations and a diminishing capacity to meet those expectations. This situation applies to Australia, the US, Japan and possibly South Korea. Nations with a rising tax and therefore spending base include Mexico, India, South America generally and many Muslim nations.
The Global Skills Convergence was published in 2008 by KPMG International. It was written and project managed by KPMG Demographics. The report talks about skilled migration and the emergence of a global corporate citizen. The report was unveiled by Bernard Salt at global human resources conference in Washington DC.
Published in 2007, Beyond the Baby Boomers was commissioned by KPMG International and was completed by KPMG Demographics. The report conducted focus group research in London, Frankfurt, NYC, Tokyo and Sydney. Generation Y in each city was asked where they would go for financial advice. The answer from all cities was “mum and dad”. This report attracted global media coverage when Bernard Salt released it at Fund Forum in Monaco.